L37, short for Ltres7, is a globally conscious movement in the fashion industry that is to be worn by anyone who has been through a struggle of any form. This clothing line is recognized and respected as a powerful brand, showing its potential from the simplest, classiest, to the flashiest designs and messages. From the words and graphics, to each thread, L37 holds great joy in the quality that is expressed within. More than L37 complimenting a person’s swag, more than our exclusive colours, L37 has a powerful meaning behind it...
L represents Loyalty
7 represents completion, meaning the perfect end
Ltres7 or L37 therefore stands for ‘ Loyalty to the End’
The crown on top of the 3 and 7 represents Royalty, as L37 draws out each individual’s Royal characteristics. I AM ROYALTY!
The purpose of this subliminal clothing brand is to convey the message of hope and motivation.
Anyone who has ever lost a love one, seen death before their eyes or been though a struggle of any form , can relate to the concept of L37. Those who fall in this category are recognized by L37 as warriors and we not only target warriors, but we boldly salute them! It is our honor to clothe, with the greatest of detail and care, the warriors of today, regardless of race, creed or color.