L37, short for Ltres7, is a globally conscious movement in the fashion industry that is to be worn by anyone who has been through a struggle of any form. This clothing line is recognized and respected as a powerful brand, showing its potential from the simplest, classiest, to the flashiest designs and messages. From the words and graphics, to each thread, L37 holds great joy in the quality that is expressed within. More than L37 complimenting a person’s swag, more than our exclusive colours, L37 has a powerful meaning behind it...

L represents Loyalty
7 represents completion, meaning the perfect end
Ltres7 or L37 therefore stands for ‘ Loyalty to the End’

The crown on top of the 3 and 7 represents Royalty, as L37 draws out each individual’s Royal characteristics. I AM ROYALTY!

The purpose of this subliminal clothing brand is to convey the message of hope and motivation.

Anyone who has ever lost a love one, seen death before their eyes or been though a struggle of any form , can relate to the concept of L37. Those who fall in this category are recognized by L37 as warriors and we not only target warriors, but we boldly salute them! It is our honor to clothe, with the greatest of detail and care, the warriors of today, regardless of race, creed or color.

Foundation:

A portion of each sale will go towards Think 2wice, a non-profit organization that works with youth and young adults between the ages of 10-15 and 16-35 who are either, gang influenced, involved in the legal system or reside in one of the high priority neighbourhoods.

Think 2wice works from a strengths based approach. They assist youth in recognizing their personal gifts and talents. Think 2wice believes each individual is born with unique gifts despite their circumstances. Think 2wice instills motivation and hope in individuals who were deemed hopeless. They encourage individuals to stop and think twice before making decisions that will negatively affect their lives and the lives of others.

The uniqueness of this program is that they mix spirituality with the ‘streets’ and communicate with youth in their language. Think 2wice runs programming with youth and young adults in jails and prisons through visits as well as correspondence. They also provide individuals who are incarcerated with reading materials. Think 2wice also offers an aftercare program where they assist individuals in reintegrating into society. Each individual receives a care pack which includes a variety of items.