New York, NY, September 4, 2011 L37 the clothing line that is recognized and respected as a powerful brand, showing its potential from the simplest, classiest, to the flashiest designs and messages is set to feature their apparel brand  in the new indie short family comedy  HC The Movie…

The film is what we call the All American Dream. The road to riches is filled with hilarious obstacles, and side splitting, bumps and potholes. Its stellar and diverse cast of characters also adds to the comedic genius. But HC The Movie is not just another comedy, it’s laced with many morals to one big story, with the main being, “No matter how far left you go on your path, it only takes a change in the opposite direction to put you on the right track.” HC The Movie, also tackles the issue of Black on Black racism, which is ever so apparent in Harlem, NY, between its African American and African neighbours. The main characters will be fitted with the graphic t’s offering visibility to the brands philosophy of loyalty…  

Some of the new designs of L37 will be featured on the new indie short film ‘HC The Movie. The main characters will be fitted with the graphic t’s offering visibility to the brands philosophy of loyalty.  

About L37
In our community the graveyards are expanding and prison is a part of life as we know it. Youth today are on the battlefield. The pressure is on the youth of this generation. L37 recognizes that youth are fighting a spiritual battle that is misunderstood by many.

L37 believes, the bigger the calling, the bigger the trials and adversities.Because of this, the devil places hopelessness, bondage and untimely death on today’s youth to keep them from walking in the purpose that God ordained for their lives. While used as a platform to teach, L37 is about a journey of real life issues. It tells a story while focusing on hope and motivation. L37 also gives individuals the ammunition to fight the battles they face daily.

Anyone who has ever lost a love one, seen death before their eyes, dodged a bullet, done prison time, been in a car accident, survived or fighting an illness, experienced betrayal or enemies, felt like they were losing it, been oppressed in any way shape or form, faced depression or simply wanted to give up, all in all, anyone who has been through a battle of any form, can relate to the concept of L37. Those who fall in this category are recognized by L37 as warriors and we not only target warriors, but we boldly salute them! It is our honor to clothe, with the greatest of detail and care, the soldiers and warriors of today, big or small.

About The Movie
Meet Nathan Carter (Nate), a struggling career criminal with big dreams and many failed schemes to get rich. Nate has tried and failed every thing he could think of to get rich, only to find himself behind bars. After his last attempt to get money on the wrong side of the law with his PIC (Partner In Crime) JJ, Nate has a talk with his mother that drives him to try and do things right.

Nate enlists the help of a childhood friend (an African named Papoose) who wants  to start a Company and the two become partners in a joint venture. As Co-Owner of the company Nate goes from being chased by police, to being chased by the rival company, and the loan shark that fronted him his half of the start up money.

Nate’s road to riches is filled with hilarious obstacles, and side splitting, bumps and  potholes. Its stellar and diverse cast of characters also adds to the comedic genius. But HC- The Movie is not just another comedy, it’s laced with many morals to one big story, with the main being, “No matter how far left you go on your path, it only takes a change in the opposite direction to put you on the right track.”HC- The Movie, also tackles the issue of Black on Black racism, which is ever so apparent in Harlem, NY, between its African American and African neighbors.

In other words, if you were to combine Spike Lee’s “Do the Right Thing”, with Ice Cube’s “Friday”, you’d get “HC- The Movie.”

Damon Blackman, A Music Industry “Super Producer” better known too most as “Dame Grease”, created HC’s story. Dennis Joyner, a hip-hop artist, lends his hand as the writer of the film. The two men grew up in Harlem and as such have created a story that has a real foundation. Hc- The Movie, has also secured hip-hop’s elite artists to appear on the movies soundtrack, which is nearly completed.

Overall, Just as the Script is a “Must Read”, “HC- The Movie” will be a guaranteed “Must See” Film.

Press Contact: Cynamin Jones Soul Pitch Media Branding NYC Tel: (646) 462-3958 email:soulpitchmedia@gmail.com